Stuart, a professional race car driver from Bowling Green, Kentucky, is now also a franchise owner of a Bruster’s ice cream. Stuart takes us through his typical day and shares with us some great marketing advice!
Transcript
>> Challenges, it's a seasonal business. You know, I knew it going into it, I just didn't know it would be as bad as it is. So, you know, it's been a mild winter this year, so it's definitely helped us. Our sales are up. With the last couple of years with it being a very cold winter, you know, with us not having indoor seating, you know, and just a patio, it is a, it's a hard selling point to get people to come buy ice cream. And it's just a mindset that, you know, they don't buy ice cream in the winter. >> Right. >> You know, just like with a sandwich shop, a lot of people eat sandwiches at night. >> Right. >> So, you have to save your money in the summer and use it in the winter. SO, that's definitely been challenging.
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